We are pleased to announce a mid-July incentive program.... designed to give you the necessary tools to close out the month with increased momentum.

Our relationship with GMAC is going to the next level. We are introducing 0.0% APR for 72 months on the following vehicles:
All '08 Model Year vehicles (except Viper, Sprinter and Challenger SRT8)
All '09 Aspen and Durango

The program details are:
Program Period: Thursday July 16 through July 31, 2009
Program ID: 38A8G
Eligible vehicles: All '08 Model Year vehicles excluding Viper, Sprinter, Challenger SRT8
All '09 Aspen and Durango
Eligible customers: All qualifying S through A tier customers

Other key elements of this announcement are:
Red Dot program remains at $2,000
Dealer Cash is converted to Consumer Cash
0.0% APR is an alternative to Consumer Cash
All Dealers may participate in the 0.0% APR program
Dealer Cash on select vehicles may vary by BC, therefore resulting Consumer Cash may vary, as well.

We are excited to be able to offer a program with the impact message of:
0.0% APR for 72 months PLUS $2,000 (Red Dot)

We are also announcing, effective tomorrow July 16 through July 31, 2009, the following Sales Person/ Mgr. enhancement:

$250 Sales Person program payment on all '08 and '09 Model Year Grand Cherokee and Commander (plus 20% override for Mgrs.)

The Government's Cash for Clunkers (CARS) program is gaining awareness in the marketplace. We have a special Target Direct Mail piece that is aimed at these customers. Recipients of the TDM do not need to participate in the CARS program to be eligible for the $750 TDM offer. So your galley list is filled with potential customers who have this additional $750 deal. Make sure everyone on your list is being contacted. Get them into your showroom.

Remember we are also continuing the following incentive elements for all three Brands:

* Owner Loyalty Bonus Cash of up to $1,000 on most vehicles
* 0.0% APR for 60 months on select '09 Model Year vehicles through GMAC
* Consumer Cash of up to $6,000 on '08 Model Year vehicles and up to $4,000 on '09 Model Year vehicles
* Specific programs designed by your Business Center to address the major issues

This mid-July program continues our focus on aged inventory. We are counting on every Dealer to continue to successfully activate the RED DOT program at your Dealership. This 0.0% APR offer for 72 months is the message that should be highlighted in your weekend advertising.

Good Selling,

Peter L. Fong Michael Manley Michael L. Accavitti
President & CEO President & CEO President & CEO
Chrysler Brand Jeep Brand Dodge Brand